In 2013, Downtown Disney started the transformation to Disney Springs. Although the renovation isn’t totally completed yet, it has since doubled the number of tenants including dining and shopping locations.
Town Center opened in May 2016 and continued to debut new stores for the next few months. The area includes high-end stores like Alex and Ani, kate spade new york, MAC Cosmetics, Sephora, Tommy Bahama, and ZARA among others.
While these stores were doing just fine on their own, Disney got requests from wealthy guests to add a personal shopper option. This service is usually found in luxury retailers, and it establishes Disney Springs as a true retail destination and not just a place to go when you leave the theme parks. It gives the stores a sense of legitimacy touting the quality of the merchandise they offer.
Disney says this is primarily a marketing strategy, but the stores aren’t complaining. They say it builds customer relationships and increases the likelihood that locals will visit whether they use the personal shopper option or not.
Orlando Blogger and Stylist Melanie Pace, who specializes in fashion and beauty, has agreed to sign on a personal shopper at Disney Springs. Her services are expensive- a staggering $250 per hour- but this cost includes early access to some stores.
Disney Personal Shopping at $250 per hour: Thoughts?