Funny thing about the future – it’s never quite here and it is always changing. That is what makes it so hard to keep future-focused areas looking current. This is an especially big challenge for areas like the Future World and Innoventions sections of Epcot.

Disney recently unveiled the new IBM THINK exhibit in Innoventions West. It’s a pretty big space at more than 6,000 square feet, and it includes a 10 minute film as well as twenty interactive displays (each seven feet tall). You can also see informational signs that talk about data, technology, and the 100+ year history of IBM.

Film

The film is polished, modern, and multi-cultural, with plenty of eye-popping pictures and graphics presented along with interesting facts. It tells the story of how we go about thinking, making progress, and solving problems with the steps of: See, Map, Understand, Believe, and Act.


The introduction video for IBM THINK talks about how we attack problems.

Interactive Exhibit

Twenty huge interactive displays allow you to touch and swipe to your heart’s content, learning about a variety of topics from medicine to the environment. There are also plenty of good old fashioned static signs around the room, nicely designed and also imprinted with plenty of interesting facts.

 Huge video wall near the entrance to the IBM THINK exhibit.

Huge video wall near the entrance to the IBM THINK exhibit.

 The display is built around the "see, map, understand, believe, act" concept to problem solving.

The display is built around the “see, map, understand, believe, act” concept to problem solving.

Large interactive video walls.

Large interactive video walls.

The video walls allow you to explore many topics and read interesting stories and facts.

The video walls allow you to explore many topics and read interesting stories and facts.

You can see references to IBM's 100+ years in business all over.

You can see references to IBM’s 100+ years in business all over.

Sign recount the history of IBM products an innovations. Remember the original IBM PC?

Sign recount the history of IBM products an innovations. Remember the original IBM PC?

Mobile App

Interestingly, the attraction also encourages you to download a companion mobile app for your Apple or Android mobile phone.

What do you think about the IBM THINK exhibit?