Funny thing about the future – it’s never quite here and it is always changing. That is what makes it so hard to keep future-focused areas looking current. This is an especially big challenge for areas like the Future World and Innoventions sections of Epcot.
Disney recently unveiled the new IBM THINK exhibit in Innoventions West. It’s a pretty big space at more than 6,000 square feet, and it includes a 10 minute film as well as twenty interactive displays (each seven feet tall). You can also see informational signs that talk about data, technology, and the 100+ year history of IBM.
The film is polished, modern, and multi-cultural, with plenty of eye-popping pictures and graphics presented along with interesting facts. It tells the story of how we go about thinking, making progress, and solving problems with the steps of: See, Map, Understand, Believe, and Act.
The introduction video for IBM THINK talks about how we attack problems.
Twenty huge interactive displays allow you to touch and swipe to your heart’s content, learning about a variety of topics from medicine to the environment. There are also plenty of good old fashioned static signs around the room, nicely designed and also imprinted with plenty of interesting facts.
Interestingly, the attraction also encourages you to download a companion mobile app for your Apple or Android mobile phone.