Disney World Tests Facial Recognition

Disney is conducting a test of facial recognition technology at the entrance to the Magic Kingdom.

Disney said that the technology will help it focus on touchless experiences.  The test will run for 30 days, although it could go shorter or longer.

The technology captures an impact of the guest’s face and converts it to a number.  This seems similar to how Disney processed an image of a guest’s fingerprint scan in the past.  Disney didn’t keep the fingerprint but instead used it to generate a number that (more or less) could uniquely identify a person.

This graphic from the Disney site explains how the process works:

Photo credits (C) Disney Enterprises, Inc. All Rights Reserved
Photo credits (C) Disney Enterprises, Inc. All Rights Reserved

After the guest enters the test lane, they will keep their mask on but take their hat or sunglasses off.  They face a camera and scan their MagicBand or park admission ticket.

Masks are OK, but Guests must take off hats and sunglasses during the test.
Masks are OK, but Guests must take off hats and sunglasses during the test.

If the guest returns to the Magic Kingdom while the test is still running, they can enter through the testing lane to help Disney understand how the technology works.

Facial recognition for Disney park entry: good idea?