Cinderella Castle Wishes Fireworks

It’s February, so that means it is time for Walt Disney World to raise the prices of tickets.  The new, higher prices are effective starting Sunday, February 12, 2017.

In 2016 Disney introduced pricing tiers based on the time of the year.  Disney is keeping that structure:

One Day Tickets

Most visitors don’t go to the parks for just one day, but these prices are important for some folks.

Epcot, Disney’s Hollywood Studios, and Disney’s Animal Kingdom

  • One day value season: $99, up from $97
  • One day mid-tier: $107, up from $102
  • One day peak season: $119, up from $114 (Spring break, summer, Christmastime)

Magic Kingdom

  • One day value season: $107, up from $105
  • One day mid-tier: $115, up from $110
  • One day peak season: $124, which is unchanged (Spring break, summer, Christmastime)

Annual Passes

  • Florida Resident Gold: $559, up from $549 (includes blackout dates for Spring break and Christmastime)
  • Florida Resident Platinum: $679, up from $649 (no blackout dates)

Other Changes

Guests who buy tickets online or via the Disney mobile app can save $20 on ticket bundles.

All tickets will now have expiration dates.

Preferred parking will increase from $35 to $40.

Disney will eliminate the “Water park fun and more” option, which included water park plus golf and a visit to the ESPN Wide World of Sports complex, but guests can still add water park admission to their park hopper tickets.

Disney increases ticket prices for 2017.
Disney increases ticket prices for 2017.

Business Impact

Last week Disney announced that attendance at their US parks declined by 5% in the first quarter.  The company said the decline was due to the timing of Christmas and Hurricane Matthew.  Even so, revenue was up 6% and profits were up 13%.

Fewer people, more profit.  As long as Disney can figure out how to make more money, we can expect similar moves in the future.

Disney increases park admission.  Thoughts?