Disney World Annual Passholders are some of the most loyal customers of the brand. APs visit frequently even if they live out of state, and many are also customers of areas of the brand including the Disney Vacation Club and the Disney Cruise Line.
Some Annual Passholders are frustrated. Disney’s new Park Pass system makes it difficult for Annual Passholders to enter the park, and spontaneous visits are difficult if not impossible for Annual Passholders lately since preference is given to Disney Resort Hotel guests and those who have paid full price for their ticket.
Disney also isn’t allowing Park Hopping for any guests, which is something that Annual Passholders paid for as part of their pass.
The Disney Parks experience is different these days. Many attractions including live stage shows, parades, and nightly fireworks in each park are canceled or closed indefinitely.
Bob Chapek, CEO of the Disney Company said during an earnings call recently that a guest who comes and stays for a week or so is “marginally more valuable” than someone who visits on an Annual Pass, stays for a day or two, and makes fewer purchases. This is completely true and logical from a financial perspective but doesn’t make pass holders feel good.
Disney needed to make the difficult changes of reducing capacity, eliminating crowd-producing events like parades and nighttime spectaculars, and reducing offerings to provide a safe environment and cut back expenses in a time of huge financial losses.
In Disney’s defense, they have recently provided a 30% discount via e-mail to Annual Passholders and plan to send the beloved magnets as a free gift.
But is it enough?
Disney has announced options for Annual Passholders, but those options are expiring soon.
Options for Annual Pass Refunds
Disney Annual Passholders have until August 11th to cancel their Annual Passes or choose refund options. A push notification went out to APs on MyDisneyExperience to present these options.
1 – Paid in Full
If you’ve paid in full, you have two options.
First, you can choose a one-month extension, which will happen automatically, and no further action is required.
Second, you can cancel your pass. With this option, your pass will remain active until August 11th and will be canceled on August 12th. You’ll be refunded the remaining access days of your pass from July 11th. Refunds will be made to the original form of payment if available by the end of September. If the original form of payment isn’t available, the refund may take a little longer. To choose this option, call V.I.PASSHOLDER Support at 407-939-7277.
2 – Monthly Installments
If you pay for your pass monthly, you can continue your passes and receive an extension with no additional action on your part. Your pass expiration will reflect the 30-day extension, and you also might be eligible for a partial refund if your payments exceed the usable value of the pass. You can expect to see your refund by the end of September. Unfortunately, V.I.PASSHOLDER Support cannot provide specific refund amounts since each circumstance is unique.
Alternatively, you can cancel your pass. In this case, you won’t receive an extension, and your monthly payments will stop starting August 12th. Your pass will still be valid through August 11th. If you select this option, you also might be eligible for a partial refund, which will be processed automatically.
3 – If you’ve already asked to cancel your pass.
If you’ve already asked to cancel your pass, you don’t need to do anything else. The refund will be processed automatically.
4 – If you haven’t selected an option
If you haven’t selected an option, refer to your e-mail from Disney Destinations. If you click the personalized link, you will be able to make a selection. Keep in mind that that link will only be active until August 11th. If you’d like to speak to a Cast Member about your options, you can contact V.I.PASSHOLDER Support.
Satisfied with the options Disney is offering to Annual Passholders?