Are you a Disney World Annual Passholder? If so, you’re invited to Disney World’s first V.I.Passholder event of the year!

They’ll be hosting the Potion Purple Premiere Pop-Up Event on Thursday, January 10th from 5-7pm in Magic Kingdom’s Tomorrowland, and all Annual Passholders are welcome!

During this event, you’ll get to taste their new purple food and drinks and be one of the first to see and have the opportunity to purchase the new potion purple merchandise.

Did I mention that everything is purple?

The Potion Purple Premier Pop-Up Event will take place near the purple wall!

The Potion Purple Premier Pop-Up Event will take place near the purple wall!

You know what else is purple? The Purple Wall, which you can take a picture in front of with your purple merchandise and your purple food, and your purple drink!

Disney promises other surprises too! Plus, you can get your 20% AP discount off of the merchandise, which includes adult and youth spirit jerseys, “Vacation Mode” water bottles, and a new Mickey t-shirt for women. All of this stuff will have limited quantities, so they’re available while supplies last.

If you’d like to attend this event, all you have to do is show up! No registration is required, but you will have to show your valid Annual Pass and photo ID to check in.

Will you attend the Purple Pop-Up Event?